![]() And give the logo a stylized capital Z that he said just looks better on its cans. They wanted to keep it the same price, too. That helped AriZona stand out against Snapple’s 16-ounce can. Having had his own success with a malt liquor business, Vultaggio and his partners pivoted to selling iced tea in the same-sized 23-ounce cans as their malt liquor. The “Snapple Lady” commercials turned the juice and iced tea company into a huge success, as sales boomed throughout the 90s. Vultaggio, the company’s cofounder, said he was inspired by Snapple, which was founded in 1972 and became a cultural phenomenon. Adobe StockĪriZona Beverages, which makes the famous 99-cent iced teas, began in New York City in the early 1990s. That’s why the name seemed to make sense to me.”ĪriZona was almost called Santa Fe. “Having a name associated with a lifestyle, which is an environment and climate that made you want to grab a refreshing iced tea. “I always associated Arizona with a healthy, clean and dry feel that was different from the Brooklyn feel,” he said. In fact, Vultaggio hadn’t even traveled west of the Mississippi. Thinking of places that were close to Santa Fe that would look better on a can, Vultaggio settled on Arizona – where he’d never been. “When I put Santa Fe on the package, it didn’t look right,” Vultaggio told CNN Business. ![]() So he settled on “Santa Fe” for the name of the drink. But not too far away: His friends called his New York home the Santa Fe house, because of its adobe-style design, filled with pink, yellow and turquoise colors. That meant getting far away from Brooklyn, where Vultaggio grew up. When Don Vultaggio was considering names for his new iced tea business three decades ago, he wanted something that connoted a “warm and healthy environment.” ![]()
0 Comments
Leave a Reply. |